N1005 IBM Research: social analytics

Wickets, tweets, and a 3-D printer

<br /><div class="separator" style="clear: both; text-align: center;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYVDyRAp1-vjRWWmZshwdV8nLcZ6VfjNTprUFEva6ZMvfkVI_-J_-XZXExtwrPwylOetGHw_vT5UmEOC7L5ZtRuQSPvonvwj4JIp6aFICU5lgN6Qjw7D3t9zVS8grtXvID1u3wa9cgR2xI/s1600/joshandres2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYVDyRAp1-vjRWWmZshwdV8nLcZ6VfjNTprUFEva6ZMvfkVI_-J_-XZXExtwrPwylOetGHw_vT5UmEOC7L5ZtRuQSPvonvwj4JIp6aFICU5lgN6Qjw7D3t9zVS8grtXvID1u3wa9cgR2xI/s1600/joshandres2.jpg" /></a></span></div> <i><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; mso-bidi-font-family: Arial;">by <a href="http://researcher.ibm.com/researcher/view.php?person=au1-josh.andres" target="_blank">Josh Andres</a>, User Experience, Design, Human Computer Interaction, IBM Research-Australia</span></i><br /><br /><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; mso-bidi-font-family: Arial;">What do 3-D printing, Twitter, and the sport of cricket have in common? Probably not a whole lot to most people.  But IBM intern Rohit Ashok Khot and I have been experimenting with ways to explore the benefits of visualizing personalized sports summaries in a tangible, 3-D form, here in IBM’s research lab in Melbourne. Basing our study on a cricket series between Bangladesh and India – two “heavy hitters” in the cricket world – we combined the power of real-time analytics and social media with the possibilities of 3-D printing.<span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;"></span></span><br /><a name="more"></a><br /><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; mso-bidi-font-family: Arial;"><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;">Cricket is rich with data and trackable statistics like overs, runs, and wickets taken, and social media has changed the way people can follow along and contribute to the discussion of a match in real time. So, we worked with cricket fans to determine which key metrics from a match they would be most interested in, and began sketching out various designs of models for a tangible summary of the match in 3-D printed form. In order to investigate social media data and tangible visualizations, we thought of using Twitter for its reach and simplicity, and then explored how we could make visualizations more relevant and personal to users.</span></span><br /><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; mso-bidi-font-family: Arial;"><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;"></span></span><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTgJYEfu-gqyDe3j3g42D88exP1qjtfzNrcBhpwQ_lcj4qb5qEVJZMHPaNhyRerqd9ZJyIwZ27_lnHhDMfbnPf91HwE1163-ptnudK4Fq9ajV1WdqSdpGZHBWO1nTGl1jfBuNL-h6OFTap/s1600/3d_sketch.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="316" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTgJYEfu-gqyDe3j3g42D88exP1qjtfzNrcBhpwQ_lcj4qb5qEVJZMHPaNhyRerqd9ZJyIwZ27_lnHhDMfbnPf91HwE1163-ptnudK4Fq9ajV1WdqSdpGZHBWO1nTGl1jfBuNL-h6OFTap/s320/3d_sketch.jpg" width="320" /></a></div><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; mso-bidi-font-family: Arial;"><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;"><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;">We followed three matches live on Twitter, as a test group of 10 Twitter-using cricket fans incorporated the hashtag <a href="https://twitter.com/search?f=tweets&vertical=default&q=%23BANvIND&src=typd" target="_blank">#BANvIND</a> into their tweets about the match action, in order to identify the relevant tweets for our experiment. Cricket is big in Australia, and there are large communities of Indians and Bangladeshis here, so we knew there would be a good following. The hashtag is part of the Twitter ecosystem – users would be familiar, and we just tagged along for the ride.</span></span></span><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;"> </span><br /><br /><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;">Rohit, who is working on his Ph.D. at RMIT in their Exertion Games Lab, and I were able to extract game data to design and create a 3-D model using OpenJSCAD software. As the two teams batted and bowled, we collected tweets over time to categorize and qualify based on “sentiment” – the emotional state of the user behind the tweet. We followed the scoring in terms of wickets taken and sixes scored as the match ebbed and flowed.<span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;"> </span></span><br /><br /><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;"><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;">The 3-D print-out was where all of our analysis came together. The base of the print, made of plastic, is a data model of the match that provides a chronological summary in terms of runs scored (represented by a large circle in the outer end of the spike) and the wickets taken (a smaller circle in the inner part of the spike). Each bar represents a time period of five “overs,” or set of five deliveries by the bowler (think “pitches” in baseball). The second part of the print, and what makes it personal, is a flower-shaped user excitement model. </span></span><br /><br /><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;"><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;">The longer peak in the model denotes high excitement levels amongst users, and the thickness of each “excitement spike” denotes the volume of tweets during that over.</span></span><br /><div class="MsoNormal" style="line-height: 100%; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div><div class="MsoNormal" style="line-height: 100%; margin-bottom: .0001pt; margin-bottom: 0in;"><div class="separator" style="clear: both; text-align: center;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://instagram.com/p/4NwgcYiv6t/?taken-at=413814401" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0lN44F1n1daK4N2Q02Uwy6lxVzT15IePJbI_hK4RY-gKlEIhcQhY06gdrgfVAXsv6wtT8dDIdRAXp9nmAW5X59mP8Js-Q5yfT5-qcW3Obe9YCqMiBk9fJp3ip01s0tulSXLe7zS8iatJU/s1600/insta_3d.jpg" /></a></span></div><br /></div> <span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; mso-bidi-font-family: Arial;">We took away a number of design themes to apply to future studies featuring tangible models, and we have submitted this study for publication. The participating fans enjoyed seeing their tweets and a match summary in tangible form, and definitely enjoyed having the 3-D print-out as a keepsake of the match. Their engagement was strongly dependent upon on the excitement in the match and their attachment to the two teams.</span><span style="font-family: "HelvNeue Light for IBM",sans-serif;"></span><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; mso-bidi-font-family: Arial;"> </span><br /><br /><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; mso-bidi-font-family: Arial;">This was an exciting application of social media analysis for both of us, and for <a href="http://researcher.ibm.com/researcher/view.php?person=au1-shaila.pervin" target="_blank">Shalia Pervin</a>, an Internet of Things expert and member of the Real Time Analytics group at the lab in Melbourne who participated in the study. During a sporting event, fans broadcast their emotions through their tweets.</span><br /><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;"></span><br /><span style="font-family: "HelvNeue Light for IBM",sans-serif; font-size: 13.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;">So for us, exploring user sentiment analysis in relation to the cricket match was a great opportunity to create something truly unique for each individual through our 3-D printing technology. We plan to continue investigating social media data and tangible visualizations through other platforms, sports, and user contexts. We’re excited about the possibilities 3-D printing holds, especially as new materials are developed.</span><br />

by Josh Andres , User Experience, Design, Human Computer Interaction, IBM Research-Australia What do 3-D printing, Twitter, and the sport o...

Meet IBM researcher Shiri Kremer-Davidson

12:49 PM N1000 0

<div class="MsoNormal"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-weight: bold;">A social media maven whose dashboard can score your social engagement</span></i></div><div class="MsoNormal"><br /></div><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEio7jcqzrWG0h_kj96eyqY7leBPkq05Sv-vNPBmeltgO2JPOA2kKAYfYCYPFIxWnjOSo3jA0sI-N20q9YpOHGR24-YXbL1eqpsq0ELfjm8H1S-mC8GdVp3dYjX7Er41uufxELRs1H2Qfo0/s1600/shiri.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEio7jcqzrWG0h_kj96eyqY7leBPkq05Sv-vNPBmeltgO2JPOA2kKAYfYCYPFIxWnjOSo3jA0sI-N20q9YpOHGR24-YXbL1eqpsq0ELfjm8H1S-mC8GdVp3dYjX7Er41uufxELRs1H2Qfo0/s200/shiri.jpg" width="164" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Shiri Kremer-Davidson</td></tr></tbody></table><div class="MsoNormal"><i><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Editor’s note: </span></i><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;"><a href="http://researcher.watson.ibm.com/researcher/view.php?person=il-SHIRI"><i>Shiri Kremer-Davidson</i></a><i> is a specialist in graph-based social analytics at IBM Research - Haifa</i></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">What do you do at IBM?</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span><br /><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br />I’m part of a cross organizational team that built the <a href="http://www.ibm.com/engage">Personal Social Dashboard.</a> It’s a pilot web application that provides employees with an engagement score along with insights on their individual social activity within the organization. It helps people understand how their activity is being consumed and how they are perceived by their colleagues – something we generally are unaware of.</span><br /><br /><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">I lead the engagement analytics that produce the resulting scores and evidence shown in the application. With new studies showing how important it is to raise the level of employee engagement inside the enterprise, it’s crucial to have a way to let employees and managers know how they’re doing.</span><br /><a name="more"></a><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Why is this project interesting for you?</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span><br /><br /><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">For me, this is a fascinating journey into learning how IBMers socially engage and how they use our internal social network, IBM <a href="http://www-03.ibm.com/software/products/en/conn">Connections</a>. I was also keen on identifying success stories and extracting personalized recommendations on how people can grow their voice inside the enterprise.<span style="mso-spacerun: yes;"> </span>If you’re motivated to increase your digital presence, the dashboard gives you feedback on how people are reacting to you and what you’re sharing. It helps you see whether you’re on the right track.</span><br /><br /><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Personally, I wasn’t publicly active enough on social media before this project. This tool is also helping me increase my social presence within IBM. </span><br /><br /><div class="MsoNormal"><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">What insights did you discover as part of creating this tool?</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span><br /><br /><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">We had a client engagement this year with a large European bank where we deployed the dashboard. We wanted to help in areas such as: increase adoption of Connections; provide input for organizational changes; get an indication of the collaboration across and between different divisions.</span></div><div class="MsoNormal"><br /><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Using the dashboard’s analytics along with an enterprise graph, we found: how and what different divisions are interacting and the strength of those connections; how information flows within the organization; who are the primary influencers and brokers within and between the organizations, and more.</span><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span></b><br /><br /><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">How did this dashboard get started?</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span></div></div><div class="MsoNormal"><br /><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">It all started with a project called <i>Breadcrumbs, </i><span style="mso-bidi-font-style: italic;">led </span>by Analytics Strategist</span><span style="color: black; font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Calibri;"> </span><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;"><a href="http://allthingsanalytics.com/"><span style="mso-bidi-font-style: italic;">Marie Wallace</span></a>. We built an enterprise graph over all the social activities done on <a href="http://www-03.ibm.com/software/products/en/conn">Connections</a> inside IBM. It included historic and current data for hundreds of thousands of employees. We also built a Big Data infrastructure that would allow us to perform a wide range of analytics over it. </span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">What were you looking for, initially?</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span><br /><br /><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">First, we started looking at how social activity patterns over time can serve as a clue for who is staying and who might be leaving the company. Next, we began working with the CIO to develop a solution that could empower employees with knowledge on their social eminence, and guide them on how to improve it. In parallel, we wanted to help management understand how their employees engage socially – but without exploiting the privacy of employees.</span></div><div class="MsoNormal"><br /><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Since I had done <a href="http://dl.acm.org/citation.cfm?id=2531667">research on social reputation</a><span class="MsoHyperlink">,</span> the idea of incorporating my experience into such a social engagement dashboard was intriguing. It was fun working together with teams across IBM. </span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">How does your dashboard measure social eminence?</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span><br /><br /><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">The dashboard gives you four scores: Activity, Reaction, Eminence, and Network. All scores are relative inside the organization.</span></div><ul><li><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Activity</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">is a score that goes up or down depending on how active you are.</span></li><li><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Reaction</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">on your content takes into account likes, reads, shares, comments, and so on. </span></li><li><span dir="LTR"></span><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Eminence</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">reflects the amount of people trying to interact with you and your content – following you, sharing files with you, etc. </span></li><li><span dir="LTR"></span><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Network</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">scoring indicates how many followers and colleagues you have. </span></li></ul><div class="MsoNormal"><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8yYO-dsg5YqySDnJn9ut8brog1Wu-91ssD4tHAjH6AhtPOLV_s25D28VBypVpXx-beUFWPPNQBI9bxr7RQxRDUSRi4UDoD6Ndin5BmK3QpL0BwCEzzfZ-mzc-DyzfAidnmS8Bsa9LT7s/s1600/dashboard.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="252" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8yYO-dsg5YqySDnJn9ut8brog1Wu-91ssD4tHAjH6AhtPOLV_s25D28VBypVpXx-beUFWPPNQBI9bxr7RQxRDUSRi4UDoD6Ndin5BmK3QpL0BwCEzzfZ-mzc-DyzfAidnmS8Bsa9LT7s/s400/dashboard.jpg" width="400" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Capture of my page in the Personal Social Dashboard</td></tr></tbody></table></span></div><div class="MsoNormal"><i><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;"></span></i></div><div class="MsoNormal"><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">The dashboard scores are periodically refreshed and we improve the algorithms regularly. Ultimately, we’d like to add personalized recommendations to guide employees on how to raise their eminence and how to make their voice more prominent inside the organization.</span><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span></b><br /><br /><b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">What are your future plans?</span></b><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span></div><div class="MsoNormal"><br /><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">We are getting a lot of positive feedback for the pilot. Employees feel that it is helping them understand their social presence and increase their voice in the enterprise. Our pilot currently has more than 9,000 users and is rapidly growing.</span></div><div class="MsoNormal"><br /><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">In the future we plan to integrate additional data sets into the tool and add features our user community finds important such as personalized recommendations.</span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><i><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 115%;">Find more information <a href="http://www-01.ibm.com/software/ebusiness/jstart/sna/">on IBM JStart</a> and on <a href="http://researcher.watson.ibm.com/researcher/view.php?person=il-SHIRI">Shiri’s web page</a>. </span></i></div>

Meet IBM researcher Shiri Kremer-Davidson

connections eminence IBM Research - Haifa Marie Wallace personal social dashboard Shiri Kremer-Davidson social analytics social engagement Meet IBM researcher Shiri Kremer-Davidson

A social media maven whose dashboard can score your social engagement Shiri Kremer-Davidson Editor’s note: Shiri Kremer-Davidson is a speci...