N1005 IBM Research: accessibility

<br /><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;">15 seconds. </span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;"><br /></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;">That’s all the time an organization has to <span style="color: #0070c0;"><a href="http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/"><span style="color: #0070c0;">hold someone’s attention</span></a></span> on a website. </span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;"><br /></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;">For various reasons – poor navigation, confusing content, ineffective design, or lack of <span style="color: #0070c0;"><a href="http://www.ibm.com/able"><span style="color: #0070c0;">accessibility</span></a></span> – consumers have no patience for organizations that don’t take customer experience seriously. </span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;"><br /></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;">By offering an online experience customized to individual needs, preferences and abilities, organizations can ensure they are reaching the broadest base of the population </span><span style="font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;"><span style="font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;">–</span> including people with disabilities, aging consumers and multi-cultural communities </span><span style="font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;"><span style="font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;">–</span> to optimize website usability, enhance interactions and improve sales opportunities.</span><br /><br /><span style="font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;"><span style="font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">This is why IBM Tealeaf has integrated accessibility functionality from <span style="color: #0070c0;"><a href="http://www.ibm.com/able"><span style="color: #0070c0;">IBM Research</span></a></span>into its latest release, <span style="color: #0070c0;"><a href="http://www-01.ibm.com/common/ssi/ShowDoc.wss?docURL=/common/ssi/rep_ca/0/897/ENUS214-530/index.html&lang=en&request_locale=en"><span style="color: #0070c0;">IBM Tealeaf Customer Experience</span></a></span> (cxOversat), to improve interactions, increase loyalty and expand market reach.</span> </span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;"><br /></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;">Consider the Black Friday and Cyber Monday shopping extravaganzas. </span><span style="font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">According to the recent <span style="color: #0070c0;"><a href="http://www-01.ibm.com/software/marketing-solutions/benchmark-hub/"><span style="color: #0070c0;">IBM Digital Analytics Benchmark</span></a></span>, online sales grew 12.6 percent compared to 2013. Specifically, on Cyber Monday, desktop PCs accounted for 58.6 percent of all online traffic and 78 percent of all online sales. </span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;"><br /></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Given this growth and the continued reliance on desktops to shop online, ensuring that a website is accessible for all consumers can only maximize sales and increase user satisfaction. However, </span><span style="color: black; font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;">while retailers are continuing to personalize the shopping experience, they still continue to miss out on meeting the needs of their diverse customer segments.</span><br /><br /><span style="color: black; font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;">Tealeaf give organizations insights and answers required to verify whether a website is delivering a positive and pleasant experience for all visitors. </span><span style="font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">By understanding customers’ online experiences and behaviors, organizations know immediately where a site might have usability issues so they can optimize pages to deliver </span><span style="color: black; font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">uninhibited access to information and timely offers.</span><br /><br /><span style="color: black; font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">IBM Tealeaf cxOversat has been enhanced</span><span style="color: black; font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;"> with two accessibility overlays to help users improve the usability of a website and support compliance with government regulations and industry accessibility standards:</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;"><ul><li><b>C<span style="color: black; font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;">olor Contrast</span></b><span style="color: black; font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;"><b>:</b> Creates greater website usability for people with vision impairments by automatically flagging text with foreground and background color contrast issues and recommends how to easily correct the color contrast ratio violations in order to meet industry standards.</span></li><li><b><span style="color: black; font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;">Accessibility:</span></b><span style="color: black; font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;"> Ensures websites include alternative text, proper tabbing and keyboard navigation, and area text for screen readers to create the best online experience for users with vision, auditory, physical or cognitive disabilities. </span></li></ul></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="color: black; font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfiSo1jTogxn8OaacBQcYhHPhk8KyIs9bl61jptL3HwUYNkPLHYUBAi9UzPIiIKHDcnbiAfZsNHFelGj45vju5Qv7qmbwT57FdMXun6Ves4aE2Sl-Favec0BGLNRSfQA72zMFnkCisxnr4/s1600/Color+Contrast+Overlay+ScreenShot.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="313" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfiSo1jTogxn8OaacBQcYhHPhk8KyIs9bl61jptL3HwUYNkPLHYUBAi9UzPIiIKHDcnbiAfZsNHFelGj45vju5Qv7qmbwT57FdMXun6Ves4aE2Sl-Favec0BGLNRSfQA72zMFnkCisxnr4/s1600/Color+Contrast+Overlay+ScreenShot.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"> <br /><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; text-autospace: none; text-indent: -.25in;"><span style="color: black; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; text-autospace: none; text-indent: -.25in;"> </div><div class="MsoNormal"></div><br /><div class="MsoNormal"> </div><div class="MsoNormal"><span style="color: black; font-family: "Verdana",sans-serif; font-size: 9.5pt; line-height: 107%; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">New accessibility overlay automatically identifies text with foreground and background color contrast violations.</span><span style="font-family: "Arial",sans-serif; font-size: 9.5pt; line-height: 107%; mso-bidi-font-weight: bold;"></span></div><span style="font-family: "Arial",sans-serif; font-size: 9.0pt; line-height: 107%; mso-bidi-font-weight: bold;"></span><br /><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; text-autospace: none; text-indent: -.25in;"></div></td></tr></tbody></table></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="color: black; font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">For instance, 10,000 people will turn 65 every day for the next 15 years, and people 60 and older will acquire at least two disabilities. </span><span style="font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">By seamlessly incorporating accessibility, such as ensuring screen readers can easily navigate a website, IBM makes it easier for customers with more significant visual loss, language comprehension issues, or motor difficulties to learn about new offers or services. Now, organizations can serve the largest audience possible and open sustainable new revenue channels, especially for Baby Boomers who have annual spending of more than $2 trillion.</span><span style="color: black; font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;"></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;"><br /></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="color: black; font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;">With rapid visibility into customer behavior, organizations gain better insights to understand why certain customer segments might never click on areas of a website, and more importantly, the answers to quickly resolve accessibility issues that online customers encounter.</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; text-autospace: none;"><br /></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><span style="font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">After all, first impressions still matter, especially when a competitor's website is 15 seconds away.</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><br /></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">For more information on IBM Accessibility, visit <span style="color: #0070c0;"><a href="http://www.ibm.com/able"><span style="color: #0070c0;">www.ibm.com/able</span></a></span>or </span></i><i style="mso-bidi-font-style: normal;"><span style="font-family: "Verdana",sans-serif; font-size: 10.0pt; mso-bidi-font-family: Arial;">join our conversations on <span style="color: #0070c0;"><a href="http://www.twitter.com/ibmaccess"><span style="color: #0070c0;">Twitter</span></a></span>,<b style="mso-bidi-font-weight: normal;"> </b><span style="color: #0070c0;"><a href="https://www.facebook.com/IBMAccessibility"><span style="color: #0070c0;">Facebook</span></a></span>, <span style="color: #0070c0;"><a href="http://www.linkedin.com/groups/IBM-Accessibility-2419815?trk=myg_ugrp_ovr"><span style="color: #0070c0;">LinkedIn</span></a></span>, and <span style="color: #0070c0;"><a href="https://plus.google.com/105103906061137644311/posts"><span style="color: #0070c0;">Google+</span></a></span>.</span></i></div>

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